Brands That Surprised Everyone with Their Trendsetting Appeal

TikTok has revolutionized our culture, particularly in its power to catapult influencers, products, and brands to viral fame in mere moments. What's fascinating is how this platform, driven by a new generation, uncovers brands that have long existed, breathing new life into them. Whether by deeming them the latest ''must-have'' or by creatively showcasing their use, TikTokers wield immense influence over consumer trends and sales.

Let's dive into some examples. Brands once deemed uncool are now flying off shelves, thanks to TikTok's endorsement. Similarly, products from bygone eras are experiencing a resurgence, as TikTokers infuse them with fresh appeal and relevance.

Cerave

CeraVe, a drugstore brand introduced in 2005, initially lacked the glamour associated with skincare. However, its focus on simple yet effective products aimed at restoring the skin barrier quickly earned it favor among dermatologists.

Why It Became Cool

Several factors contributed to CeraVe's rise to coolness. Influential figures like ''skinfluencer'' Hyram Yarbro endorsed the brand, coinciding with a post-pandemic shift towards uncomplicated skincare routines and the growing demand for affordable options. CeraVe capitalized on its newfound cult status by actively engaging on social media and even launching a high-profile Super Bowl commercial featuring actor Michael Cera.

Signature Product-Daily Moisturizing Lotion

Among its range of lotion tailored to different skin types, the daily moisturizing lotion emerged as a viral sensation. Ideal for all skin types, it's particularly lauded for its ability to moisturize without stripping the skin, making it a game-changer for those with dry or sensitive skin.

Stanley

Stanley, with its website stanley1913.com, derives its name from its founding year, 1913. This century-old company gained renown for its durable metal thermoses, originally favored by construction workers, campers, and even World War II pilots for their reliability and resilience.

Why It Became Cool

 In a surprising turn, Stanley's products, once synonymous with rugged utility, have become coveted accessories for a diverse audience. Social media played a pivotal role, as influential figures began endorsing the brand, igniting a frenzy among consumers. Suddenly, Stanley cups became a must-have item for soccer moms, cheerleaders, and middle schoolers nationwide. The resulting hype led to swift sell-outs of key colors in stores, with scarcity fueling even greater demand. Consumers now eagerly anticipate new collection drops, with specific dates marked on calendars.

Signature Product-THE QUENCHER H2.0 FLOWSTATE TUMBLER 40 OZ

The iconic strawed Stanley Quencher cups, available in 30 oz and 40 oz sizes, have captured the hearts of Stanley enthusiasts. While previously dominated by muted tones, recent drops feature vibrant shades, such as the coveted Barbie-pink, which often vanish from shelves within minutes of release. For a glimpse into the frenzy surrounding Stanley, one need only recall the Valentine's Day 2024 chaos at Target stores.

Carhartt

Carhartt, a household name for dads, plumbers, and bulldozer operators alike, has been a stalwart in the workwear industry since its founding in 1889. Known for its heavy-duty overalls, jackets, dungarees, and beanies, Carhartt has long been synonymous with practicality and durability.

Why It Became Cool

While workwear gained traction in mainstream fashion, Carhartt experienced a surge in popularity thanks to its adoption by hip hop artists and streetwear enthusiasts. However, its viral moment truly arrived when celebrities like David Beckham and Rihanna began sporting its beanies and jackets. This celebrity endorsement propelled Carhartt into the fashion spotlight, prompting a widespread desire for its pieces.

Signature Product-Men's Knit Cuffed Beanie

The Carhartt beanie has transcended its humble origins to become an iconic fashion statement. Wearing it not only provides warmth but also confers a level of street cred, endorsed by a diverse array of celebrities including Jennifer Lawrence, Harry Styles, Bella Hadid, and ASAP Rocky.

Vaseline

Vaseline, introduced to the public in 1870, has become a staple in American households, often found tucked away under every grandma's bathroom sink. Originally associated with mundane tasks and those unconcerned with trends, its reputation underwent a transformation in recent years.

Why It Became Cool

The rise of ''slugging'' sparked a resurgence in Vaseline's popularity. This skincare trend, originating in Korea and later going viral on TikTok in the US in 2022, involves applying a thick layer of petroleum jelly overnight to achieve deeply hydrated, glowing skin. Despite Vaseline's efforts to introduce more visually appealing products, its classic petroleum jelly has become as trendy as high-end brands like Drunk Elephant.

Signature Product-Vaseline Original Petroleum Jelly

Renowned for its unparalleled occlusive properties, Vaseline creates a protective barrier over the skin, locking in moisture and promoting hydration. Traditionally used to heal cuts, scrapes, cracked lips, and heels, it has now emerged as the go-to product for the #slugging trend, coveted for its ability to deliver dewy, supple skin.

JCPenney

JCPenney, established in 1902, has long been a cornerstone in American shopping culture, with its presence felt as an anchor store in malls and as standalone destinations, affectionately known as ''Penny's,'' in small towns across the nation. Catering to a diverse range of needs, from Sunday best attire to family portraits, JCPenney has been a trusted resource for generations.

Why It Became Cool

Following the conclusion of its partnership with Sephora (which moved to Kohl's), JCPenney underwent a transformation by creating its own beauty space, and the results were remarkable. By assembling a team of beauty aficionados who understood the desires of beauty enthusiasts, they curated a selection of under-the-radar, buzzy, and eye-catching brands that appealed to customers.

Signature Product-The JCPenney Beauty Section

TikTok played a significant role in amplifying the appeal of JCPenney's beauty department. People flocked to JCPenney stores to discover coveted brands like KimChi, Cosrx, Lime Crime, and Youthforia, as well as their Thirteen Lune partnership, highlighting BIPOC and female-owned beauty brands.